One-time payment of $100 • No subscription • Lifetime access to replay

One-time payment of $100 • No subscription • Lifetime access to replay

One-time payment of $100 • No subscription • Lifetime access to replay

One-time payment of $100 • No subscription • Lifetime access to replay

Mark Walsh

I walked away from my signed Letter of Intent thinking I did well because my valuation exceeded expectations.

That feeling was powerful, but my valuation was just a snapshot. The consequences that mattered did not show up until later.

Throughout due diligence I was forced to defend the deal that at the time, made sense. I had pushed too hard on valuation not knowing I was giving up ground elsewhere.

Thankfully, Allen's training taught me the “hidden costs of winning the negotiation” and not giving up ground on Control Provisions, Liquidity Preferences and Protective Rights, which gave me more room for adjustment without silent resentment from the buyer.

We conquered and I closed the deal without either the buyer or myself feeling trapped!

Jon Mears

I had a investor and the deal felt inevitable. The gentleman showed interest. He had a financial partner who wanted in. They were a strategic buyer and they wanted a conversation.

Equity, the most permanent thing I owned, started to feel like the price of forward motion.

Then I remembered what Allen said in this training:

“Most founders don’t give up equity because they truly need to. They give it up because they don’t yet understand leverage. Once equity is gone, it changes who you answer to, how decisions are made, how exits work, how downside is absorbed, and how upside is divided. The founders who don’t need the deal get the best ones.”

I thought I needed that deal. I waited. I solved my cash timing issue structurally without dilution, built recurring revenue streams in the business, then sold to the company to the investor group for a 9X multiple on EBITDA.
Thank you Allen!

Jamie Stevens

The buyer was putting pressure on me to sell my awards business too fast.

Allen taught in this training that...

“The best deals almost never come with pressure...
They come with patience.

When a deal feels rushed, it’s usually because one side has less leverage.

And if that side is you, you’re giving up a premium, whether you see it yet or not.”

I remembered something Allen said in class:

“Time is the invisible variable in every negotiation. The side that can wait almost always wins.”

I slowed down my reaction and response time by 4 times.

IT WORKED!

This made me an extra $2 million on the sale of my business because it bought me time to apply Allen's negotiation techniques to the deal. 

This was the deal that secure my entire future!

One-time payment of $100 • No subscription • Lifetime access to replay

The exact sequence for selling your business for top dollar.

Most people don't have a plan for selling their business for top dollar... They leave it to chance, or luck. Get the system that removes overthinking and cuts catch-up time down to just a few days of prep.

Why the longer you wait, the harder it feels.

This isn't a pep talk. It's a structural plan. Once you understand why your mind makes the idea of selling your business feel hard the paralysis breaks.

How to make your business irresistable to buyers.

There's one type of awards business buyer you want above all others. You want to screen in “top dollar” buyers - They have this one capability above all others.  Once you spot this trait in a potential buyer the deal-killers will vanish and you'll close on the sale of your business four times faster. (p66)